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BHG LEADERSHIP

Founder and CEO, BHG

Arthur Backal

VP of Operations and Strategy, BHG

Allen Atwell

Director of Events and Creative, SOTA + BHG

Dawn Celovsky

General Manager, Versa

Joseph Choi

Director of Culinary, BHG

Gerron Douglas

Area Director of Operations, Versa + BHG

Jose Guardia

General Manager, Cellar Dog

Eric Hernandez

Area Director of Sales, BHG

Leah Hoos

Director of Events, Apella & Riverpark

Nina Lambert

Director of Events, Versa + BHG

Mary Massey

Director of Operations, Apella

Mynor Ruano

Head of Philanthropy, BHG

Liana Silverstein Backal

Finance Director, Apella + BHG

Helen Tran Chan

Director of Talent and Education, BHG

Tina Marie Valente Ortiz

Founder and CEO, BHG

Arthur Backal

An expert in all aspects of dining and gathering to celebrate, Arthur F. Backal is the CEO of Backal Hospitality Group (BHG) and during three decades in the business has overseen world-renowned venues and executed thousands of milestone events – from intimate affairs to glittering galas. As a deeply respected voice and veteran in the hospitality industry, Backal has supplied his magic touch in the development of numerous iconic hotels and restaurants around the world. He’s also managed 20+ event spaces in New York City.

VP of Operations and Strategy, BHG

Allen Atwell

Hospitality professional with 15+ years in New York City Food & Beverage Operations. Previously Director of Food & Beverage at HUDSON with Morgans Hotel Group & F&B Operations at the New York Hilton Midtown. Total F&B lover, systems orientated, and judger of beverage lists.

Director of Events and Creative, SOTA + BHG

Dawn Celovsky

For 20 years, Dawn has been at the forefront of State of the Art Enterprises, Inc., she has expertly curated and managed countless momentous occasions. Her effortless can-do attitude, creative resourcefulness, and stay ahead of the trends is what she prides herself on. Each event is a one-of-a-kind production that reflects the individuals’ personal style and tastes. She contributes a strong understanding of logistical production and conveys a calming guidance resulting in clients can step back and savor all the special moments. When she is not crunching numbers on a budget or masterminding a special detail for an event, Dawn’s biggest production is being mom to Daniel, 9 and Antonia, 5 months. She resides in Staten Island with her childhood sweetheart Thomas with their 2 children.

General Manager, Versa

Joseph Choi

Joe Choi, General Manager at Versa Restaurant & Rooftop Bar, leads a team of hospitality professionals and oversees the execution of all operations throughout the property. Prior to Versa, he spent over 10 years working in the nightlife/restaurant industry throughout New York and New Jersey. Previous companies include Morgans Hotel Group, now sbe Entertainment Group and Hakkasan Group. In his free time, he enjoys traveling and pursuing his health and fitness goals.

Director of Culinary, BHG

Gerron Douglas

Gerron Douglas is the Director of Culinary of Backal Hospitality Group. With over 15 years in the hospitality industry, Gerron has collaborated alongside industry leaders with Union Square Hospitality, Waldorf Astoria, and Conrad Hotels.  Recently, Gerron oversaw the opening of the TWA Hotel in NYC, bringing back a timeless space to the NYC market.  A graduate of Le Cordon Bleu in Pasadena California, Gerron brings a wide range of Culinary knowledge to Backal Hospitality Group.

Area Director of Operations, Versa + BHG

Jose Guardia

Hospitality professional with 20+ years of experience, having worked in Las Vegas, Chicago, Miami, & New York. Previous roles with MGM Resorts, Doral National, Cheesecake Factory, & Madison Square Garden. Not just a foodie & craft beer enthusiast, but an avid lover of sports & live concerts.

General Manager, Cellar Dog

Eric Hernandez

Bio coming soon!

Area Director of Sales, BHG

Leah Hoos

Born and raised in Hell’s Kitchen, Leah has New York City running through her veins. She has over 17 years’ experience working in luxury hospitality. Starting her career at The Mark, New York and continuing on to manage the events departments for some of the most exclusive hotels in New York such as Mandarin Oriental and Park Hyatt. Leah’s career in events and hospitality developed under the mentorship of Arthur Backal where she worked alongside him for most of her 15-year tenure with Mandarin Oriental. Leah now oversees the Sales and Marketing for all venues in the BHG portfolio. Whenever Leah gets a brief moment to escape her busy events calendar she enjoys taking cruises to the Caribbean with her family and spending her days at the beach.

Director of Events, Apella & Riverpark

Nina Lambert

Prior to joining Apella, Nina spent 7 years on the events team at Mandarin Oriental, New York, most recently as Catering Sales Manager. Nina has an undergraduate and graduate degree from Johnson & Wales University including a Bachelor of Science in Hospitality Travel/Tourism with concentrations in Sales, Meeting & Event Management and Economics, as well as a Master of Business Administration (M.B.A.). Culinary school sparked a passion in nutrition, making fresh juices & smoothies or cooking plant-based recipes are a favorite pastime. She’s always living for the next adventure, whether spontaneous travel plans, a day spent hiking or most recently, a Yoga Teacher Training certification!

Director of Events, Versa + BHG

Mary Massey

A native New Yorker, Mary has over a decade experience producing events and marketing campaigns across North America for luxury fashion Houses Valentino and Cartier. After realizing her passion was hospitality, Mary brought her luxury experience to the New York City nightlife scene, and has produced some of the city’s most exclusive celebrity events spanning music, fashion, sports and television. Mary is passionate about each and every event she produces, with the ultimate goal of both exceeding client’s expectations and increasing the BHG footprint.

Director of Operations, Apella

Mynor Ruano

Mynor Ruano, Director of Operations at Apella, leads the operations team and oversees all event execution on-site. He has extensive experience managing and servicing events, having previously held the position of Banquet Manager at the Gramercy Park Hotel, The Rainbow Room, and the Russian Tea Room. In addition, Mr. Ruano has worked as part of the banquet service teams at the Mandarin Oriental Hotel, the Plaza Hotel, the W Hotel in Union Square, and the Regent Wall Street Hotel, all in New York City. In his free time, he enjoys watching his son’s soccer games with his family.

Head of Philanthropy, BHG

Liana Silverstein Backal

A powerful advocate and fundraiser for food allergies, Liana co-founded Food Allergy Initiative (FAI – now known as FARE) in 1998. She has dedicated her life to finding a cure for life threatening food allergies. She has helped create and implement policies for schools, camps, airlines and countless other institutions.  She has personally trained restaurants, hotels and universities worldwide (most notably Georgetown University) and has lobbied for stricter and clearer labeling laws before the FDA. A trusted resource, she has provided epinephrine for public places and has been integral in all areas of this growing health epidemic, including counseling families afflicted and participating in clinical trials with leading scientists. 

Liana is on the top sales team at Douglas Elliman Real Estate. She has worked in real estate since college where she received an undergraduate Finance Degree from NYU’s Stern School of Business. She has strategic and complex sales strategies which include design and contract work. Fiercely loyal with attention to detail and discretion are key strengths in both real estate and the non-profit industries. 

A lifelong philanthropist raised in a real estate family, Liana’s networks span all industry and backgrounds. She is involved with asthma and allergy research at the leading hospital and scientific institutions such as Mount Sinai Hospital in New York, FASI at The Broad Institute in Boston, National Jewish Hospital in Denver. Other important causes include The Jed Foundation (teen suicide prevention), Columbia Psychiatry (Dr Jeffrey Lieberman), Child Mind Institute (Dr. Howard Koplewicz), Chron’s and Colitis Foundation, The Navy Seals, and her children’s schools.

Born in Brazil and raised on Long Island, she lives on the Upper East Side with her husband and daughter and is also the proud Mother of two adult sons.

Finance Director, Apella + BHG

Helen Tran Chan

Helen Tran, Accounting Manager at Apella, oversees all accounting procedures including accounts payables, accounts receivables, and purchasing. Prior to joining Apella in 2010, Helen was a receivables coordinator in the accounting department at the Rainbow Room by Cipriani in Rockefeller Center. Ms. Tran graduated from Queens College, City University of New York with a BA in Accounting. Aside from her passion for running and traveling, Helen enjoys “foodie” adventures with her husband and two sons in New York City.

Director of Talent and Education, BHG

Tina Marie Valente Ortiz

As a certified Professional in Human Resources, Tina Marie has dedicated her professional work in advancing strategies to create positive organizational cultures. With a career that spans sixteen years, most notably serving as the head of Human Resources for the New York Operations of the Thomas Keller Restaurant Group, she brings an acute knowledge and talent to the workplace. Her passion lies within her family and is Pilates enthusiast.